For Earthbound’s Summer Collection, I led the creative vision and execution of our On the Road Again campaign—an immersive omni-channel experience designed to bring our colorful, bohemian lifestyle to life both in stores and online. Inspired by the spirit of freedom, self-expression, and adventure, the campaign spotlighted flowing silhouettes, vibrant prints, and joyful storytelling centered around a retro road trip with friends.

From concept to rollout, I directed everything from campaign photo shoots and styling to email flows, digital assets, and in-store signage. Every touchpoint reinforced the journey—an invitation to our customers to pack up, vibe out, and dress the part for wherever the summer takes them. The result? A cohesive brand moment that celebrated Earthbound’s core ethos and captured attention across platforms.