For our Back to Campus launch, I leaned into what makes Earthbound stand out—we’re not where you get the basics, we’re where you get the bold. From colorful crochet tops to lava lamps and mushroom lights, this campaign positioned us as the go-to for finishing touches that reflect personal style but in small spaces. I directed visuals, copy, and layouts as well as shot this campaign, that told a story of playful self-expression, bringing a layered, personality-packed vibe to dorms and beyond.