Meet the Makers: Stories Behind the Craft

With Meet the Makers, I set out to bridge the gap between product and person—to help customers not only see what we sell, but feel who made it. Through in-store signage, product packaging, and intimate photography, we brought our artisan partners to the forefront, celebrating their skill, spirit, and stories. I led the concept, traveled to meet makers in their workshops, and captured their process and personalities firsthand. The goal was simple: create deeper meaning behind every purchase by connecting customers to the hands that made it..